Beauty draws us with a single hair. –Alexander Pope
It’s our crowning glory. Yet, in our pursuit of conquering the unruly, straightening the tightly curled, curling the poker straight and tinting the color, our hair is repeatedly abused with countless chemicals, and stripped of its natural oils—and both are washed down the drain by gallon after gallon of water. As women begin to update beauty routines with natural and organic products, hair salons are reporting a backward shift to an approach popular during the Eisenhower administration: weekly wash and set appointments.
Jeffrey Lyle at Boston’s Emerge Spa and Salon suggests outsourcing your shampoo to a professional adds both convenience and allure; “When it’s a little dirty, it actually looks smoother and shinier.”
When Sydney-based radio host Richard Glover interviewed Times of London columnist Matthew Parris, who hasn’t shampooed for more than a decade, “so many people called saying that they wanted to try it, too,” recalled Glover. He challenged his audience to go without shampoo for six weeks. Eighty-six percent of the over 500 participants who reported results said their hair was either better or the same. One participant, Emma Rowles, 22, blamed her former “itchy scalp” on shampoo and announced: “There’s no way I will ever let a drop of shampoo anywhere near my head again.” Rowles’s results were not uncommon. Once Glover’s listeners stopped shampooing so often, participants reported dry hair became normal, straight hair took on a flattering wave, scaly scalps were soothed, and oiliness subsided.
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